The New Fashion Capital : Jaipur

Since Jaipur has become a big fashion destination, in the country, with almost all the major fashion brands and retail chains coming up with their outlets in the city along with many amazing concept stores, it becomes the first choice for any new brand to launch itself here. Taking ahead the tradition of concept stores in Jaipur, 11 on 10 (Eleven on Ten), the recently launched concept store, is a new destination for everything you want in accessories, bags, décor and clothing. Jaipur Beat got a chance to venture into this fashionable territory, during their launch, and this is what we found.

Eleven On Ten: The New Concept Store

The store is a treat for women, who love fashion and you get to realize that the moment you enter the store and see its chic interiors, dominated by the color pink. The store, set in 1700 sq. ft. area is mainly divided into a huge shopping space, a beautifully done lounge and a cool selfie room; yes you heard it right, SELFIE ROOM. A Place dedicated to click those candid moments at the store.

The Owners

The beautiful store is a result of the vision of the owners, Aditi & Neehit.  Aditi, a graphic designer, along-with her husband, Neehit, have meticulously chosen every piece of fashion, displayed at Eleven on Ten, from designers across the country.

The World inside the Store 

The store offers women everything, right from clothing, both ethnic and western and accessories ranging from earrings to shoes, to handbags to eyewear. In addition to these the store also houses some beautiful décor pieces. Not only this you can also find some designer stationary pieces that are the work of graphic designer, Aditi, at the store

After our visit at the store all we wish to ask the people of Jaipur is: Are you ready with your shopping list?   

Venue: Eleven On Ten, Sunder Marg, Azad Marg, C-Scheme (Behind Cafe F-32)