If the dapper looks of Kangana Ranaut on her Instagram and fusion style of Shraddha Kapoor in ‘Ok Jaanu’ impresses you, you have all the reason to walk into the new Max Fashion store opened yesterday at Pink Square and Triton Mall. Beaming with zippy colors, varied styles and an irresistibly upbeat atmosphere, the new Max Fashion store pulls you in and within minutes, you find yourself completely submerged in its breezy collection.
Spanning over 12,166 sq.feet & 11,000 sq.feet across Pink Square mall and Triton Mall respectively, this visual spectacle was inaugurated by popular Television actress and Balika Vadhu fame – Smita Bansal who hails from the pink city. Max – the king of Middle East opened in India in 2006 and has been a famous name among those who have an eccentric taste in dressing up and aren’t into overpriced shopping experiences.
The new spring collection unveiled at the event surely justifies the tagline of Max ‘Look Good. Feel Good.’ !! The range livelier than the warmth of sunshine on a cold day, unfolds a bold collection with silhouettes such as long cotton kurtas, indigo dyed fabrics with detailed embroidered designs, crisp cotton volume cold shoulder, light weight Georgette, soft fabrics, long ethnic shirts that you can pair with traditional jhumkis and rock the modern desi girl look like a boss 😉
Also, it’s not a woman’s world out there ! Midst the classy formal shirts with half folded sleeves, there are some free-spirited picks from their breezy Denim collection which are yearning to be hanging in a travel loving man’s wardrobe. Inspired by holiday resorts and beach vacations, some t-shirts ooze a feeling of leisure and some of adventure with jazzy graphics, surfer icons, beach life quotes for a relaxing summer getaway 😀
For the Desi shoppers
If you’re a Desi boy or a Desi girl who doesn’t shy away from experimenting with two extreme looks viz. hard core Indian and all-out Western, you have here a world of choice. A long white kurta with a mirror worked Jodhpuri blue jacket is all you need to pull off a desi yet urban look when you are heading for work, a get-together or a simple day function at home. Apart from kurtas with exquisite prints, there is also a special Rajasthani collection which encompasses the favorite hues of Rajasthan with the most gorgeous details of embroidery enthused by intricate jaali work often seen on windows of historic forts in Rajasthan.
Bags, jewellery, wallets, statement pieces, and the best of all – Scarves, the accessory collection at Max is a living paradise for someone who prefers to pep their old look with accessories rather than always choosing to buy a new outfit altogether. Scarves are present in all types of colors, styles, prints with the little colorful pom poms to cheer you up on a boring day at work or college.
A Child’s playworld !
Bringing along your kid with you ? You need not be concerned about him/her getting bored when you shop as you will find them delving in the vast array of fun floral blends. With slub jerseys, pink floral little shoes, small funky sneakers, cartoon character tees, underwater creature prints and fruity appliques, Max opens a fun world for all the kids out there to come here and take a ride in an unforgettable cruise 😀
So plan your weekend trip to your nearest Max store and get summer-ready 😀