A few kilometers away from the hustle bustle of the city, in a far away village, lies a community of artisans who use their gifted hands in making India’s finest hand knotted carpets and a company that bridges the gap between these local artisans and global community – Jaipur Rugs.
One of India’s largest manufacturers of hand knotted rugs, Jaipur Rugs has this time partnered with Arcasia – a forum that has gathered experts and professionals from the architectural industry, to discuss potential methods that could help incorporate green elements and green technology in the project design and construction process progresses. The 3 day event started on 23rd May and Jaipur Beat took the opportunity to meet the artisans at Jaipur Marriott.
The most interesting part of the forum was a setup that offered a live experience of watching the extremely elaborate process of carpet weaving by the rural artisans. Out of the 86 processes that are carried out in this highly skilled art, 5 processes were on display and the feeling was nothing short of bewilderment and admiration to watch 5 women happily carrying out the 5 processes of map making, spinning, Rafu, hand knotting and embossing.
“The idea is to bridge the gap between grass root heroes and global delegates.” said Kavita Chaudhary, the Design Director at Jaipur Rugs. Having been the only Indian company to have won an accolade in the esteemed Carpet Design Awards 2017 and the only Indian company to consecutively win 3 awards at German Design Award, Jaipur Rugs aims at uplifting the grass root level weavers and introduce them to the end consumers and global architects at this event.
Headquartered in Jaipur, the 1978 establishment – Jaipur Rugs sells hand-knotted rugs via retail stores and online portal – http://www.jaipurrugsco.com/. Mr. NK Chaudhary, the founder of Jaipur Rugs, came up with this idea after some conflicts of interest with his family which now makes for an interesting background story.
“I get the maximum of my design ideas while travelling. The best ideas come to you when you are in a relaxed mood and the windows and doors of your mind are open.” said Kavita Chaudhary (D/o NK Chaudhary). When asked about her inspirations for such unique and pleasant designs, she said ‘I love Europe. It’s not just the architecture, but the moods of the spaces used in the interiors that in turn inspire the moods of our carpets”.
Each of the women carrying out their tasks earnestly in the colorful setup at the event was a treat to watch. Not only this, every weaver had a lesson to share and story to tell.
Jaipur Rugs’ operations span across 20+ branches, 6 states and 600 villages in India with distribution to over 40 countries with its independent base of over 40,000 artisans. The company also has a large distribution base in Atlanta, United States.
Stall of Jaipur Rugs at Arcasia, Jaipur