URGE -A Lifestyle Exhibition You Must Explore!

To keep up with the latest trends in apparel, accessories, home décor and jewellery, we are sure that all fashionistas of Jaipur will visit this 2 day exhibition URGE going on at Holiday Inn. We couldn’t miss the Day 1 and Jaipur Beat have done the homework for you! And we bet even if you aren’t someone who spends on designer clothing, you don’t mind being there and witness the rich treasures of fashion industry.

The exhibition has a range of designer boutiques from and around the country showcasing exclusive jewellery, handbags and other products. The clothes are beautiful and the jewellery is exquisite. Apart from outside cities, this year many upcoming brands of Jaipur also got a chance to showcase their products and designs.

Our aim is to bring handpicked art, fashion, home decor, jewellery and other luxury products from different parts of the country and provide a unique shopping and lifestyle experience to Jaipurites- Says Aditi, Daughter of Anju Yadav (Founder of Urge Exhibition)

So here are some stalls that caught our attention and are definitely worth your visit-

Pankhari by Neeharika
– If you love experimental fashion that’s creative and yet edgy, check out collection at Pankhari by Neeharika a designer from Gurugram who specializes in pair garments, which is already an upcoming trend for weddings. The designer have ornately crafted Chanderi and Cotton suits and she excels in the fusion of Indian and Western wear. Her work with intricate detailing and exclusive handiwork on pure material will leave an unforgettable impression at first sight.

Jugnee – a Jaipur based jewellery brand, Jugnee presents a beautiful handcrafted collection of earrings and necklaces collection. The beauty lays in the fact that each piece is different from the other and you will never bump into someone wearing the same jewellery as you.


Who doesn’t love discounts, hop onto Into, brand exhibiting handcrafted pure leather and organic bags which have been produced by local jaipur artisans. Their collection is elegant and classy.


Lately, the trend is turning towards organic fashion and thus how can we miss Bubble Basket Soaps–with a range of all organic soaps, scrubs and bath salts and too at affordable prices. Try their lip balms a huge hit among shoppers and definitely worth your every single penny. And that was just not one was, another was The Victory store who have come up with their all natural and herbal makeup kits.


No fashion is complete without footwear, and here it was Haute Steppers for all the traditional juttti lovers in the city. Appealing embroidery wok on contrasting coloured jootis, weaving just not a unique palette for your foot but a high dose of glamour too.


If you’re an experimental free-spirited diva at heart, you would love to wear one from


Komal Kala – a young fashion designer. Her collection shows the true side of Jaipur.  The colours are vibrant with a range of pastel shades bringing together Indo western flavors for the summer weddings.  All the designs are exclusive with their capes being a rage in the exhibition.

Other stalls that you should definitely visit include “Fashion Hub” from Kashmir that showcases elegant collection of silk saris, suits and stoles; “Aarika Collections” for their beautiful gotta patti work designs, “Neera Creations (Mumbai) and Taani Creation were few other names which you don’t want to give a miss.

Let’s make use of this weekend and give a visit to Urge Lifestyle Exhibition.

Venue: Holiday Inn

Date: 9th June – 10th June’17

Blog and Photo Credit- Anjali Sarda (Intern at Jaipur Beat)

Editing- Team Jaipur Beat



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