A 5-day film appreciation course began at JKK today. The course is being held in collaboration with Film and Television Institute of India (FTII) in Pune and National Film Archive of India (NFAI) in Pune. 
On the occasion, Ms. Sood said that this is for the first time a film appreciation course is being organized in Rajasthan. The course aims to promote film literacy and generate awareness of the cinematic culture. A poster exhibition is also being organised to pay tribute to the fallen soldiers of India. These posters have been received from the National Film Archives.
Film Appreciation Course
On the first day of the course the students were given in-depth knowledge on film appreciation and the language of cinema by Ms. Bela Negi and Mr. Subhamoy Sengupta. There was also short feature film screenings to analyse and discuss cinema content.
Indian Cine Poster Exhibition
Before the course began, Indian Cine Poster Exhibition was inaugurated by Director General, JKK, Ms. Pooja Sood; IIS, Director, FTII, Mr. Bhupendra Kainthola; Administrative Officer, NFAI, Mr. Dhirendra Kumar Sharma; Course Director, Ms. Bela Negi and Mr. Subhamoy Sengupta. The exhibition will remain open for public viewing from 11 am to 6 pm from 26 July to 20 August at Rangayan Foyer in JKK. The theme of the exhibition is ‘Azadi 70 Saal, Yaad Karo Kurbani’. 
Film Screening
JKK has also arranged public screening of various Indian and Foreign films. Today evening popular Italian film, Bicycle Thieves will be shown at 7 pm. The film is set in post-World War II Italy and follows the story of Antonio Ricci, an unemployed man in the depressed economy. With no money and a family to support, Ricci is desperate to find work. Eventually he manages to land a job hanging up posters with a condition of ‘No Bicycle, No Job’. Unfortunately, Ricci’s bicycle gets stolen by a thief while he is hanging up posters.
Other popular films like –Mother, No Country for Old Men, La Dolce Vita and Bhuvan Shome will also be shown. These films will be screened daily at 7 pm at Rangayan for the duration of the course (26 July to 30 July). 🙂 The entry for these film screenings is free of cost and seating is on first come first serve basis.
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Upholding its fundamental value system, the institute has evolved with the constantly changing business environment. The curriculum of RAPIM has been designed keeping in mind the dynamic business & economic setting of the current times. Along-with academics special focus is being given to the extracurricular development of its students. Apart from the yearly cultural festival, which gives students to showcase their talents in different fields, the institute also hosts many sports and managerial events to groom students.
The regular guest lectures and sessions by industry experts are also held at the institute for managerial skill development in students. Opportunities to organize & coordinate these events shape the leadership qualities that we believe exist in every individual.
The institute is very famous among the MBA test takers for its 100% placements with big brands. Another highlight that attracts the students is its affordable fee structure, which is way less compared to other B-Schools. A few recruiters, who have recruited from RAPIM, include: ICICI Bank, Induslnd Bank, Harley Davidson, Varun Beverages Pvt. Ltd.(Pepsi Co.), HDFC Bank, Naukri.com, Oracle, Bosch, Vodafone and Dainik Bhaskar among others. It is a matter of great pride in acknowledging the fact that, thousands of illustrious alumni of RAPIM are serving the country and abroad in various capacity and bringing laurels to the Institute.
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