IIJW-2013 · Jaipur

Jaipur’s Jeweler scorches the ramp at IIJW Mumbai!

One of the Jaipur’s oldest jewelry houses, Birdhichand Ghanshyamdas Jewellers dazzled the ramp at IIJW, Mumbai during the launch of their new jewelry range, Amér.

Birdhichand Ghanshyamdas Jewellers created the facsimile of the magnanimous fort of Amer on the ramp with the life-sized Ganesh Pol gate in the center,

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while the beautiful arches and parkota walls of Rajasthan magically surrounded the audience.

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Entire set of Amer Fort was re-created on the ramp, which was probably the first time in history when the soulful spirit of Rajasthan and its splendid architecture was reflected so beautifully on a life size event.

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The gracious Sharmila Tagore walked the ramp in pristine glory dressed in a lovely pink color saree adorned with the alluring jewellery from the Amér collection.

Following her were a bunch of models walking down the runway on the beats of traditional Rajasthani music with singer Ila Arun who rocked the ramp with her voice by singing folk songs from the state wearing tribal chunky jewelry in gold and diamond.

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The gorgeous Kangana Ranaut then sashayed the ramp in her exquisitely designedlehenga-choli festooned with a stunning necklace from Amér. Along with her, came the dashing beau, the model-turned actor, Vidyut Jammwal and Creative Director of Birdhichand, Mr Yash Agarwal.

YashThe ramp saw an exciting mélange of Sarees, Anarkalis, Lehenga-cholis, and dresses, all wrapped in a beautiful palette of colors designed by Pallavi Jaipur.

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Glamour Grab: Jaipur Beat bringing the live beats of IIJW-2013

It’s high time, when world should start considering Jaipur as pioneer in field of Social Media Marketing.

A known name in jewelry “Birdhichand Ghanshyamdas Jewellers”  is all set to grab your attention with its new elegant and exquisite collection: Amér – the jewelry collection that takes you to the victorious land of Royal Rajasthan, at IIJW Delhi-2013.

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Jaipur Beat is all set to cover the event digitally and socially for the ace jewelry house of Jaipur –“Birdichand Ghanshyamdas Jewellers”. The event has commenced with full glamour and glitz at “Pragati Maidan”, Delhi, and we are going to keep you updated with live coverage of the event.

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Birdhichand Ghanshyamdas Jewellers have emerged as one of the pioneering luxury jewellery brands in India. At this jewellery house, each exquisite piece is embellished with a range of colored gemstones in dreamy hues, highly polished diamonds with fancy colors, shapes and cuts, all set in gold with astounding quality.

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This time the new jewellery range unwinds and takes you away to an era where the royals of Rajasthan resided. The fort of Amer in Jaipur which is the main inspiration for this collection speaks of the lifestyle and opulence witnessed and lived by the royal folks of those times. The mighty pillars, the skilful paintings, the beautiful arches have all been admired by the designers and the dream of replicating them has been carved into the intricate motifs of Amér.

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The fort of Amer is indeed one of the most marvelous paradigms which demonstrate the beauty and symphony of Hindu, Mughal and colonial architecture, and this splendor has been wonderfully captured in the jewels of Amér. The new range of Amér weaves in a saga of historical romance and passion through its astounding jewellery embedded with canary yellow diamonds. Where a pair of dazzling earrings takes the shape of the gorgeous pillars of the fort, a royal necklace is embellished with the motif of Lord Ganesha inspired by the Ganesh pole gate. Besides these, an array of bracelets, earrings, necklaces gives an insight into the rich legacy of Rajasthan which might be unspoken of but can be felt and seen in the aura of Amér.

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Birdhichand Ghanshyamdas Jewellers are all set to launch their new collection Amér at IIJW Delhi on 12th April at 7.00 PM, Hall no. 18, Pragati Maidan, New Delhi. The pulchritudinous collection will be graced by former Miss Universe  and ravishing Bollywood siren – Lara Dutta Bhupati, who will walk the ramp wearing the exquisite jewelry of Amér.

As reported by our team from the event, till now Sonam Kapoor (Brand Ambassador IIJW), Shriya Saran (show stopper of Geetanjali) & Ankita Shorey (Miss internation, 2011) have already dazzled the ramp.

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