Birdhichand Launch · Jaipur · Jewellery Collection Launch

Jaipur’s Birdhichand Ghanshyamdas Jewellers announces the launch of their new collection Rajbari on Instagram!

Bringing along a legacy of almost a century, Birdhichand Ghanshyamdas Jewellers is one of the leading jewellery brands not only of Jaipur but also India. The brand was established in 1930 and has come a long way towards success.
To connect with their digital fanbase, Birdhichand launched its latest jewellery collection ‘Rajbari by Birdhichand’ on their Instagram account.

The jewellery brand posted 80-90 visually inspiring Instagram posts in grid format, small videos and GIFs, establishing a distinct voice that breaks away the traditional way to showcase the entire jewellery collection.

About the collection-

Rajbari depicts the cultural interplay between European and Indian ideologies, through a review of luxe fine jewels. The collection adopts the eclectic depiction that ran the gamut of styles and periods from the time when India was at its peak of luxury.



Rajbari by Birdhichand

The entire campaign revolves around Birdhichand muse who is well-travelled and influenced by her noble household. Her passion for collecting precious jewels and valuable objects d’art is profound.

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Crafted in luxurious vivid high-quality gemstones the collection integrates rare jewellery-making techniques and use of various gold finishes. Precious gemstones such as emerald, ruby, diamond and sapphire have been used; and, to further enhance it precious stones like amethyst, coral, pearls, rock crystals, turquoise, etc. have been used to portray powerful feminine aesthetics.

Fb 5Luxury, intimacy and history underline the allure of the Rajbari collection that speaks about Birdhichand’s modern interpretation of the bygone era with expressions of grandeur, style, poise and elegance.


No doubt, in today’s era luxury brands are embracing and leveraging the digital world creatively that helps them to bridge the gap between the brand and the end customer and Jaipur the jewellery hub is adapting the latest trends.

Flagship Store:
9, Laxmi Complex,
M.I. Road, Jaipur – 302001
T:+91-141-2379228 (3 lines),

D-21, Defence Colony, New Delhi
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Sonam Kapoor Walks The Ramp For Jaipur’s Birdhichand Ghanshyamdas Jewellers!

When it comes to fashion and luxury, Jaipur makes sure to mark its stamp. This weekend the country’s capital witnessed flamboyant marks of regality as the leading jewellery brand of Jaipur, Birdhichand Ghanshyamdas Jewellers celebrated their presence in an extravagant private show while unveiling their latest collection Delhi Durbar at Taj Palace on 8th Sept 2018.
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The exquisite Durbar like setting brought back the same pomp and show of the Mughals just as the original Delhi Durbar that was held in the year 1911 to commemorate the investiture ceremony of King George V and Queen Mary. Interesting isn’t it?
The pretentious Birdhichand’s Delhi Durbar setting built in ivory colour theme with beautiful arches and domes, fountains, stately pavilions, and elaborately decorated pathways brought back the epic era.
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The gala event started amidst a grand gathering of Delhi’s socialites, and how can we miss Mr Anand Ahuja (Sonam’s Beau) and his family, who were excitingly waiting to see Sonam’s first walk on the ramp post her wedding as the showstopper for the Birdhichand’s Delhi Durbar.
Sonam looked breathtakingly beautiful in a bright purple dress matched with an elaborate bridal set from Delhi Durbar Collection.
Sonam Kapoor Ahuja
The models walking on the ramp showcased the modern Indian bride look giving an ode to unforgettable jewels of royal India.
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The exotic Bijoux designed by the Creative Director and Design Head at Birdhichand- Yash Agarwal were donned by the models along with the dresses designed under the label of Jayanti Reddy and styled by the celebrity stylist Tanya Ghavri.
Sonam Kapoor with Yash Agarwal
Kutle Khan, a Rajasthani folk musician opened up the event with his mesmerizing voice. The gala was wrapped up with a harmonious performance by the Sitaara Band who played along as the guests enjoyed lavish cocktails and sit down dinner.
About Birdhichand– A journey that started with their first store at Johri Bazaar, Jaipur and then extended to their second store at a prime location of Mirza Ismail Road (Jaipur), Birdhichand has moved to become a nationalised jeweller by inaugurating their third store at an elite location in the capital city – New Delhi.