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Get Ready For Aamelia- A Premium Lifestyle Exhibition In Jaipur

There is no exaggeration in saying that the Pink City is the home to the creative and artistic inspiration to the entire world.  With the upcoming trend of embracing hand block printing on vivid fabrics to skillfully giving a contemporary feel to the garments, Jaipur is also the hottest epicenter to some of the well-known fashion designers. Uncovering one such Fashionistas and stylists’ favorite exhibition – Aamelia on April 12 at the SMS Convention Center, Rambagh is truly making the Pink City’s fashion scene sizzlin’ hot!


With the exhibition, Aamelia is catering to the sophisticated and modern women of the Pink City and a must-visit for those who swear by fashion and want to explore and shop for upcoming designers and brands. Aamelia curates brands of some well known as well as upcoming independent designers and gives them a platform to showcase their products in the heart of Pink City.

The highlight of the exhibition are designer women wear from many well-established and budding fashion designers across India specifically focusing on the summer and party collections keeping in mind the fashion-forward elite women of today. Some of the designers exhibiting designs are-


esha amiin

A celebrity stylist to the famous Bollywood actresses including – Karishma Kapoor, Lara Dutta and many more. Esha Amiin Label is presenting some of its gorgeous western clothing line that caters to the niche category of the Jaipur women.



N&S Gaia, represented by Sidharth Sinha, is a contemporary womenswear label based in New Delhi. By exploring the unique “less is more” approach, he is creating western wear based on up-cycled and sustainable fabrics.



“5CROSS”  by Ajit Kumar is a brand synonymous with high style and impeccable fashion label. A fashion design graduate from NIFT, New Delhi, Ajit is presenting both the traditional ethnic wear as well as stylish western silhouettes.



The label believes in creating beautiful Indian wear with trendy silhouettes that are dressy yet easy to carry. summer events and weddings. Dressy but easy to carry. Most appropriate for summer events and weddings, Sana has panache in creating stylish indo-western outfits.



A Pink city favorite, Sougat Paul is back with his lovely designs that make you stand out for the upcoming summer wedding season. The brand is a unique mix of trendy cuts and silhouettes making its mark on subtle sophistication.



Kolkatta based designer duo have a penchant for creating a potpourri of exquisite kurtas, jackets, anarkalis, lehengas, clutches and more. The brand is exclusively known for its finest fabrics, vibrant colors and intricate handwork.



‘Aekatri’, presents an amalgamation of varied cultural influences incorporated into garments. Their clothing line is blended with Indian embroideries on the western silhouettes of the urban and modern women.



Itchha Talreja Designs exclusively deals with the exquisite line of envelopes, gift cards, gift tags and trendy tableware. Definitely, a must have for the upcoming wedding and festive season.



These hand embroidered clutches are a style statement for every occasion. From traditional to western outfits, these beautiful clutches can glam up any outfit!


 Beau Monde 25th May 2017_28314

Get your hands on the beautiful collection of stone clutches that will make every outfit stand out from the crowd.



Statement jewellery is this season’s staples. Grab luxury and cocktail jewels that make even the most casual of the outfits runway worthy!


Apart from these fabulous designer collections, you could also accessorize yourself from Kaayaa,  ADORN by Nikita Ladiwala, FRENCH COUTURE, Asmara and many more. Also, the western wear from ESCAPE and the designers like The Grey Dot, A.Projekt, Mulberry Blue, Begum Pret, Shivani Bhargava are the highlights of the exhibition.

Last but not the least, to keep your shopping errands going non-stop you could grab the delicious bites and beverages from CHAAYPANI!

Request a meeting to begin your next steps in promoting your brand/event on Social Media. Contact  @jaipurbeat 


Jaipur · Jaipur Fashion · lifestyle exhibition

URGE -A Lifestyle Exhibition You Must Explore!

To keep up with the latest trends in apparel, accessories, home décor and jewellery, we are sure that all fashionistas of Jaipur will visit this 2 day exhibition URGE going on at Holiday Inn. We couldn’t miss the Day 1 and Jaipur Beat have done the homework for you! And we bet even if you aren’t someone who spends on designer clothing, you don’t mind being there and witness the rich treasures of fashion industry.

The exhibition has a range of designer boutiques from and around the country showcasing exclusive jewellery, handbags and other products. The clothes are beautiful and the jewellery is exquisite. Apart from outside cities, this year many upcoming brands of Jaipur also got a chance to showcase their products and designs.

Our aim is to bring handpicked art, fashion, home decor, jewellery and other luxury products from different parts of the country and provide a unique shopping and lifestyle experience to Jaipurites- Says Aditi, Daughter of Anju Yadav (Founder of Urge Exhibition)

So here are some stalls that caught our attention and are definitely worth your visit-

Pankhari by Neeharika
– If you love experimental fashion that’s creative and yet edgy, check out collection at Pankhari by Neeharika a designer from Gurugram who specializes in pair garments, which is already an upcoming trend for weddings. The designer have ornately crafted Chanderi and Cotton suits and she excels in the fusion of Indian and Western wear. Her work with intricate detailing and exclusive handiwork on pure material will leave an unforgettable impression at first sight.

Jugnee – a Jaipur based jewellery brand, Jugnee presents a beautiful handcrafted collection of earrings and necklaces collection. The beauty lays in the fact that each piece is different from the other and you will never bump into someone wearing the same jewellery as you.


Who doesn’t love discounts, hop onto Into, brand exhibiting handcrafted pure leather and organic bags which have been produced by local jaipur artisans. Their collection is elegant and classy.


Lately, the trend is turning towards organic fashion and thus how can we miss Bubble Basket Soaps–with a range of all organic soaps, scrubs and bath salts and too at affordable prices. Try their lip balms a huge hit among shoppers and definitely worth your every single penny. And that was just not one was, another was The Victory store who have come up with their all natural and herbal makeup kits.


No fashion is complete without footwear, and here it was Haute Steppers for all the traditional juttti lovers in the city. Appealing embroidery wok on contrasting coloured jootis, weaving just not a unique palette for your foot but a high dose of glamour too.


If you’re an experimental free-spirited diva at heart, you would love to wear one from


Komal Kala – a young fashion designer. Her collection shows the true side of Jaipur.  The colours are vibrant with a range of pastel shades bringing together Indo western flavors for the summer weddings.  All the designs are exclusive with their capes being a rage in the exhibition.

Other stalls that you should definitely visit include “Fashion Hub” from Kashmir that showcases elegant collection of silk saris, suits and stoles; “Aarika Collections” for their beautiful gotta patti work designs, “Neera Creations (Mumbai) and Taani Creation were few other names which you don’t want to give a miss.

Let’s make use of this weekend and give a visit to Urge Lifestyle Exhibition.

Venue: Holiday Inn

Date: 9th June – 10th June’17

Blog and Photo Credit- Anjali Sarda (Intern at Jaipur Beat)

Editing- Team Jaipur Beat



Jaipur Fashion · Style file

The magic of tie-and-dye


What do you imagine when you hear the words “tie and dye”?

-A women clad in embellished tie-and-dye saree with ornaments adorning her beauty, or

-A college girl adding a tie-and-dye scarf to take a break from her Plain-Jane look?

Well, you are not alone. “Tie-and-dye” is an inseparable part of Rajasthani culture. It has been around for centuries. Bandhej, Leheriya and Batik are the most popularly used forms of tie-and-dye that originated from this desert land.

People are drawn to tie dye as it is youthful, fun and doesn’t take itself too seriously. Tie and dye patterns have a certain exotic appeal to them. The beautiful art of tie and dye has made a sexy comeback. Of late, they have made their way to western wear and contemporary silhouettes. Their texture generates a liberated feel that makes them apt for glam resort or club wear for which they are being used lately.

With new experiments in fabric and color patterns, tie and dye has become a must-have in every wardrobe. There are as many ways to use tie-and-dye prints as you can think.

For a traditional look, wear a lightly embellished tie-and-dye lehenga with a blouse(choli) in solid colour and top it with a statement jewellery.

Fusion look

For a fun addition to your college dress, pair a tie-and-dye tee-shirt or tunic with your denims and you’re cool to go.

Tie-and-dye for college look

If you want to wear tie-and-dye but your office dress-code restricts it or you are too afraid to experiment, try adding it as a part of accessories like a scarf or a tote or wedges.

Tie-and-dye scarves

Tie-and-dye can be also worn as a stand- alone dress. Maxi gowns in tie-and-dye patterns are gaining popularity as resort wear.

Tie-and-dye for dinner date

It is a trend that has been a part of our culture, and now has set itself on runways of Paris and Milan alike. Try it out this spring!