5 Big Brands Celebrating Their 10th Anniversary in 2017

ICYMI, 2017 is turning out to be a milestone year for many. A whole lot of brands, events, companies are celebrating their 10 Year Anniversary this year and although we are still wondering about how many brands made their debut in 2007, here are a few that either belong or are connected to our own city of Jaipur and are celebrating their successful ten years with pride and joy !

1. Jaipur Literature Festival

A festival that began from being a small and classy literature event at Diggi Palace in Jaipur, Jaipur Literature Festival aka JLF has turned into a world famous & grand affair in the last 10 years. What started in 2007, went through controversies, popularity, attracted every single genre from authors to musicians to celebrities to foodies and is now an event that has become a style symbol for all ! Happy 10 years of awesomeness JLF 🙂

JLF 2017

2. Volkswagen

The German automaker and the candy of our eyes – Volkswagen is celebrating its 10 year anniversary in 2017 and to make the nation a part of its success, they also ran a special discount offer on the Volkswagen Vento, Polo and Ameo. Not only this, we saw a beautiful video and a series of photographs of Volkswagen shot in Jaipur in 2017.

Volkswagen Jaipur

3. IPL – 10 Saal Aapke Naam

You must all have either a crystal clear or a vague memory of the first time Indian Premier League went live in 2008 and the words ‘Tu laga Daav’ echoed in our ears all day long ! There was a fresh wave of energy for all the cricket fans and even the ones who did not have the patience to sit through 50 overs or test matches, have been seen glued to televisions during the IPL season ever since. It has gone through controversies, stories of match fixing with Rajasthan Royals & Chennai Super Kings expelled till 2017, but has proudly completed 10 years with 8 teams playing right now in April 2017 🙂

IPL 2017

4. Anantaya

A globally recognized lifestyle design studio in Jaipur by the leading architects of India, Anantaya showcases UNESCO award-winning luxury decor objects, furniture, textiles and accessories and is right now hosting the cultural event ‘Maahi Roj’ and celebrating its 10 years of preserving ancient crafts 🙂


5. Vogue

One of the leading fashion magazines in the world, Vogue entered its 10th year in 2017. To celebrate the decade of fashion in India, Vogue curated a special show titled Sari 24/7, showcasing the works of 60 leading designers at Amazon India Fashion Week in March. The highlight was the models on the runway donning the jewellery of a Jaipur based jewellery designer – Birdhichand Ghanshyamdas Jewellers.

Vogue India 10 years

Events in Jaipur · Fairs & Festivals · Fashion Beat · Jaipur · Jaipur Beat · Jaipur Literature Festival · JLF

Fashion Trending at Jaipur Literature Festival

The day three at Jaipur Literature Festival has started and the media is abuzz with the news of celebrities, who are attending the festival and what they said, apart from that the news at JLF, which people can’t stop talking about is the Fashion at JLF. Since Jaipur Lit Fest has thrown people into frenzy about what they should wear to the event, Jaipur Beat shares some fashionable looks from the event that can guide you on how to dress up for the upcoming days at the event.

1.) Nerdy+Quirky – At JLF we spotted a lot of people sporting fashion, as per their own sense of style, rather than going by the book. This young girl, in her quirky yet stylish attire, made the contemporary fashion look too old.


2.) Lost in Fashion – We spotted this beautiful look at JLF and more than the off shoulder dress, which is obviously making a bold statement, what caught our attention was the red lips. After all this is one fashion trend that can make you stand out every single time.


3.) Tribal Connection – The whole going back to the roots, in the fashion industry, has bought back to life the tribal fashion. The loud tribal jewelry neck pieces and the funky rings are here to catch everybody’s attention.


4.) The Kitsch – The kitsch is an important element of the fashion world currently and we got to witness it at Jaipur Literature Festival as well. The bold and beautiful prints, the peculiar nose ring and the regular cut pants, every detail of styling here, looks as if they belong together.


5.) For the Love of Silver – Gold is out and silver is in. You can easily spot many women at JLF sporting silver jewelry. This one was our best pick among them. The silver waist-band, rings, and bangles add oomph to the beautiful skirt.


6.) All Weather Prints – This is one fashion statement that has been around for a while and we think it is here to stay. Team your favorite long printed skirt with a plain top, wear smile and you are ready to go to Jaipur Literature Festival.


7.) Layer it Up – It is winters and you definitely need to layer up if you plan to step out of your house. But you can do it in style like our muse here. Wear a bold color and add contrast with a printed stole.


8.) Make a statement – One big fashion trend that we saw at JLF was statement pieces. Probably the easiest way to make a statement is by adding a statement neck piece to your ensemble. You can also add some color to your look by wearing bright colored pair of shoes like her.


9.) Ripped – If nothing else works for you, using a pair of your old distressed jeans with a cool jacket, will. This was one of the coolest trends that we spotted at JLF. Good enough to keep you warm and cool enough to get you noticed.


Hope this helps you to prep yourself up for Jaipur Literature Festival

art festival · Events in Jaipur · Jaipur · Jaipur Happenings · Jaipur Literature Festival

13 Not to be Missed JLF Speakers in 2017

We’ve come to that time of the year when an unparalleled melting pot of amazing thoughts, great thinkers and minds, the Jaipur Literature Festival kicks off, and is back again in its 10th edition with a fabulous set of speakers.

Oh well well !! the platform of talking sessions with over 100 speakers, ranging from Booker winners to Nobel laureates to debut authors and local language writers, you may feel a little intimidated if you don’t know where to start from. Here’s presenting our handpick of the top 13 speakers, and Jaipur Beat recommends that you should not miss their oratory performances at the JLF 2017 !

1. Chitra Banerjee Divakaruni, Writer


Best known for her books that often tell stories of Indians creating a life in America, she is an award-winning author and writing teacher. Her work has been translated into 29 languages, while The Mistress of Spices and Sister of My Heart have been made into movies. She also made it to the list of ‘Twenty Most Influential Global Indian Women’ by The Economic Times.

2. Gulzar

Gulzar Sahab at jaipur Literature Festival


Gulzar is a poet, filmmaker, lyricist and writer. Born in Pakistan, he spent his school days in Delhi and then came to Bombay, to a celebrated career in films. The poet in him flourished simultaneously; he was closely associated with the Progressive Writers Movement. Many collections of poems, short stories and scripts have flowed from his pen. His creative repertoire also includes plays, ballets, music albums, serials as well as books for children.

3. Guillermo Rodriguez, Writer & Cultural Activist


Founding director of Casa de la India, a cultural centre in Spain that promotes Indo-Spanish cultural relations, Guillermo is also a pro traveler who lived in India in the 1990s and obtained a PhD in English from the University of Kerala and the University of Valladolid. The author of When Mirrors Are Windows: A View of AK Ramanujan’s Poetics, Rodriguez has also received the Friendship Award from the Government of India for all his work to foster Indo-Spanish cultural relations.

4. Emma Sky, Writer


The lively Author who wrote ‘The Unraveling: High Hopes and Missed Opportunities in Iraq’, Sky also served in Iraq as an Officer of the British Empire. Currently she teaches Middle East politics at Yale University’s Jackson Institute.

5. Javed Akhtar


Javed Akhtar is a scriptwriter, lyricist and poet, whose lineage can be traced back to seven generations of renowned Urdu writers, poets and freedom fighters. A respected social commentator, Padma Bhushan Jawed Akhtar’s first poetry collection Tarskash has been translated into English, French and a range of Indian regional languages. It is the most sold book of verses in the last 60 years in India. His other books Talking Films and Talking Songs are hailed as some of the most definitive works on Indian cinema.

6. Hyeonseo Lee, Writer & Human Rights Activist


Lee is a North Korean defector who currently lives in Seoul, South Korea, and writes extensively for the Wall Street Journal and The New York Times. Her memoir, ‘The Girl with Seven Names – A North Korean Defector’s Story’ is about her escape to China and her struggle for freedom – a topic that she has talked about at TED Talks, which has got over 8 million views alone. Lee is writing her second book with other North Korean women in south Korea and working towards starting an NGO called ‘North Star NK’ to help North Korean refugees improve their lives.

7. Kunga Tenzin Dorji, Broadcaster, Journalist and Musician


He is a freelance journalist who received the Jigme Singye Wangchuck Prestigious Journalism Award in 2016, Dorji is also a narrator, script writer, talk show host, actor and one of Bhutan’s top notch rock musician. It would be fun witnessing him unplugged on the stage as well!

8. Ishion Hutchinson, Poet


The award-winning author of two poetry collections, ‘Far District’ and ‘House of Lords and Commons’, he is the contributing editor of literary journals; and, an Assistant Professor of English at Cornell University.

9. Mark Tully, Writer, Journalist & Broadcaster


A former BBC bureau chief, Tully is popular for his many books about India – No Full Stops in India, Amritsar: Mrs Gandhi’s Last Battle, India in Slow Motion, India’s Unending Journey, Non-Stop India and Heart of India. He is currently presenting ‘Something Understood’, a popular BBc Radio 4 programme, and is soon to publish his second book for short stories.

10. Manju Kapur, Writer


Manju Kapur’s first book, ‘Difficult Daughters’ won her the Commonwealth Prize for Best First Novel, while her other books including ‘A Married Woman’ were shortlisted for various literary awards. Her recent novel is ‘Brothers’, and ‘Shaping the World: Women Writers on Themselves’ is an anthology that she has edited.

11. Rachel Dwyer, Film Historian & Writer


A Professor of Indian Cultures and Cinema by profession at SOAS at University of London, Dwyer has written extensively about the various nuances of Indian cinema after her research. From locations to film sets and stars to their costumes and film families to how the emotions are presented in quirky ways in Bollywood cinema. A beautiful essence of Indian cinema has been brought out in her essays, articles and books.

12. SL Bhyrappa


Bhyrappa is one of modern India’s most important novelists; the Kannada writer was awarded Padma Shri in 2016. His best known novels are GrihabhangaVamshavriksha,    Parva,  TantuSaakshiSaarthaMandra and Aavarana.  He has also written four volumes of literary criticism as well as books on social issues, aesthetics and culture.

13. Neelima Adhar Dalmia, Writer


The First book of this writer ‘Father Dearest: The Life and Times of RK Dalmia’, which was published in the year 2003 made her popular as the ‘daredevil family chronicler’ because of the fiercely guarded family secrets she’d shared in her book. Her second book was ‘Merchants of Death’, while ‘The Secret Diary of Karsturba’ is her third. All super successful and wonderfully received!

With this tiny sneak-peak at the gigantic list of eminent speakers in the 2017 Jaipur Literature Festival , get set to go to an event  in the Pink City that people from across the globe are flocking to each year.

Registrations are important for every visitor: https://jaipurliteraturefestival.org/registration/

All the speakers of JLF2017 are listed here: https://jaipurliteraturefestival.org/speakers/

Image credits: Images except Gulzar and Javed Akhtar sourced from Jaipur Literature Festival official Website