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Get Ready For Aamelia- A Premium Lifestyle Exhibition In Jaipur

There is no exaggeration in saying that the Pink City is the home to the creative and artistic inspiration to the entire world.  With the upcoming trend of embracing hand block printing on vivid fabrics to skillfully giving a contemporary feel to the garments, Jaipur is also the hottest epicenter to some of the well-known fashion designers. Uncovering one such Fashionistas and stylists’ favorite exhibition – Aamelia on April 12 at the SMS Convention Center, Rambagh is truly making the Pink City’s fashion scene sizzlin’ hot!


With the exhibition, Aamelia is catering to the sophisticated and modern women of the Pink City and a must-visit for those who swear by fashion and want to explore and shop for upcoming designers and brands. Aamelia curates brands of some well known as well as upcoming independent designers and gives them a platform to showcase their products in the heart of Pink City.

The highlight of the exhibition are designer women wear from many well-established and budding fashion designers across India specifically focusing on the summer and party collections keeping in mind the fashion-forward elite women of today. Some of the designers exhibiting designs are-


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A celebrity stylist to the famous Bollywood actresses including – Karishma Kapoor, Lara Dutta and many more. Esha Amiin Label is presenting some of its gorgeous western clothing line that caters to the niche category of the Jaipur women.



N&S Gaia, represented by Sidharth Sinha, is a contemporary womenswear label based in New Delhi. By exploring the unique “less is more” approach, he is creating western wear based on up-cycled and sustainable fabrics.



“5CROSS”  by Ajit Kumar is a brand synonymous with high style and impeccable fashion label. A fashion design graduate from NIFT, New Delhi, Ajit is presenting both the traditional ethnic wear as well as stylish western silhouettes.



The label believes in creating beautiful Indian wear with trendy silhouettes that are dressy yet easy to carry. summer events and weddings. Dressy but easy to carry. Most appropriate for summer events and weddings, Sana has panache in creating stylish indo-western outfits.



A Pink city favorite, Sougat Paul is back with his lovely designs that make you stand out for the upcoming summer wedding season. The brand is a unique mix of trendy cuts and silhouettes making its mark on subtle sophistication.



Kolkatta based designer duo have a penchant for creating a potpourri of exquisite kurtas, jackets, anarkalis, lehengas, clutches and more. The brand is exclusively known for its finest fabrics, vibrant colors and intricate handwork.



‘Aekatri’, presents an amalgamation of varied cultural influences incorporated into garments. Their clothing line is blended with Indian embroideries on the western silhouettes of the urban and modern women.



Itchha Talreja Designs exclusively deals with the exquisite line of envelopes, gift cards, gift tags and trendy tableware. Definitely, a must have for the upcoming wedding and festive season.



These hand embroidered clutches are a style statement for every occasion. From traditional to western outfits, these beautiful clutches can glam up any outfit!


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Get your hands on the beautiful collection of stone clutches that will make every outfit stand out from the crowd.



Statement jewellery is this season’s staples. Grab luxury and cocktail jewels that make even the most casual of the outfits runway worthy!


Apart from these fabulous designer collections, you could also accessorize yourself from Kaayaa,  ADORN by Nikita Ladiwala, FRENCH COUTURE, Asmara and many more. Also, the western wear from ESCAPE and the designers like The Grey Dot, A.Projekt, Mulberry Blue, Begum Pret, Shivani Bhargava are the highlights of the exhibition.

Last but not the least, to keep your shopping errands going non-stop you could grab the delicious bites and beverages from CHAAYPANI!

Request a meeting to begin your next steps in promoting your brand/event on Social Media. Contact  @jaipurbeat 



Handcrafted Tote-ly bags- A new take on leather bags!

If you are one of those who have a distinguished refined sense of fashion and love experimenting with leather bags then Tote-ly bags by Azura are a must on your next shopping list. Azura, a Jaipur based lifestyle brand creatively blends different hues, quirks, moods, embroidery and styles to create leather bags that are not only a visual delight but are a heaven made match for a woman of all seasons. If you are intelligent, confident, free spirited, elegant, chic and classy then Tote-ly may interest you. Their bags are durable enough to hold the secret world you carry in it 🙂

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With a classic and subtle twist, Azura is an evolving label that aims at exclusivity and offers an extensive range of products viz leather totes, wallets, laptop bags, sleeves etc. Their creations have the unmistakable essence of rich craftsmanship which perfectly refines a woman’s worldly sophistication in an entirely different way.

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Setting a new benchmark in the industry, Azura’s exclusive line Tote-ly captures the true essence of pure leather with eccentric Rajasthani prints and handwork in a very unique and fashionable way. The intricate designs are carefully handcrafted by the weavers and craftsmen from the remote areas of Rajasthan to create masterpieces that are versatile and can be easily worn around the world.

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The designs are fresh, innovative and classy; it seems that the brand experiments creatively with the leather so that they can bring to their patrons an enriching and durable product.
Tote-ly by Azura is a fresh installment in fashion by Neha Charles worth, whose passion for bags and fashion is a never-ending quest and hence the force behind the line.

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With a clear understanding for people specific needs and gifting ideas, Azura also offers corporate gifts, customized leather products and personalized leather gifts to its clientele.

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On a model based on organic growth and pure customer satisfaction, Azura from Jaipur city shall be made available via e-shopping to gratify your passion for handcrafted bags, giving our lazy legs a well deserved break. And why not, when intricate patterns and unmatched craftsmanship allure your senses, chances are that you end up buying every other piece that catches your eye. The brand ships free of charge within the city of Jaipur! Your handbag is just a phone call/ FB message or email away. 🙂

To order these amazing Tote-ly bags just-

Call @ 99839-70007
Drop in your message, query or feedback at:

Follow Facebook page- Brand Azura for latest brand offerings

Jaipur · Jaipur Beat · Jaipur Fashion · Jaipur Lifestyle · Style file · Weekends at jaipur

The Toshakhana Trunk Show in Jaipur

Jaipur gets fashionable with a number of  trendy exhibitions and trunk shows being organised in the city. Trunk shows being a new concept to the Pink City, allows established designers and regional big-names to reach the crowd of our city.


As fashion crazy as these shows get, so does the excitement of the youth and the style conscious of the city! One such was inaugurated today by Princess, and now MLA of Sawai  Madhopur, Diya Kumari.

It was the first ever Toshakhana’s Trunk Show in Jaipur, and it exhibited a selection of apparel, statement jewellery, stylish accessories, trendy bags, crafts items, among others.


The event had been conceptualized and curated by Rekha Rani Singh and Naiha Jhala. The designers who’s items were displayed are: Simran Arya, Alka Rani Singh from Royal Fables, Outhouse, Zimpy Kohli, Burning Candy by Karanvir Singh and Frazer and Haws.

Happy Weekend shopping Jaipurites!