Jaipur’s Birdhichand Ghanshyamdas Jewellers announces the launch of their new collection Rajbari on Instagram!

Bringing along a legacy of almost a century, Birdhichand Ghanshyamdas Jewellers is one of the leading jewellery brands not only of Jaipur but also India. The brand was established in 1930 and has come a long way towards success.
To connect with their digital fanbase, Birdhichand launched its latest jewellery collection ‘Rajbari by Birdhichand’ on their Instagram account.

The jewellery brand posted 80-90 visually inspiring Instagram posts in grid format, small videos and GIFs, establishing a distinct voice that breaks away the traditional way to showcase the entire jewellery collection.

About the collection-

Rajbari depicts the cultural interplay between European and Indian ideologies, through a review of luxe fine jewels. The collection adopts the eclectic depiction that ran the gamut of styles and periods from the time when India was at its peak of luxury.



Rajbari by Birdhichand

The entire campaign revolves around Birdhichand muse who is well-travelled and influenced by her noble household. Her passion for collecting precious jewels and valuable objects d’art is profound.

Fb 4

Crafted in luxurious vivid high-quality gemstones the collection integrates rare jewellery-making techniques and use of various gold finishes. Precious gemstones such as emerald, ruby, diamond and sapphire have been used; and, to further enhance it precious stones like amethyst, coral, pearls, rock crystals, turquoise, etc. have been used to portray powerful feminine aesthetics.

Fb 5Luxury, intimacy and history underline the allure of the Rajbari collection that speaks about Birdhichand’s modern interpretation of the bygone era with expressions of grandeur, style, poise and elegance.


No doubt, in today’s era luxury brands are embracing and leveraging the digital world creatively that helps them to bridge the gap between the brand and the end customer and Jaipur the jewellery hub is adapting the latest trends.




Flagship Store:
9, Laxmi Complex,
M.I. Road, Jaipur – 302001
T:+91-141-2379228 (3 lines),
Email: bg@bgjewellers.in

D-21, Defence Colony, New Delhi

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